1-800 CONTACTS APP
For over 20 years, 1-800 Contacts has prided itself in providing its customers with the easiest and fastest way to order contacts. Their app, launched in 2012, focuses on just that–streamlining the ordering process by providing features that help make the whole experience fast and easy. With over 1 million app downloads and orders, the app had seen great success; but the team wanted an improved and even more user-friendly design. I was brought on as the lead ux designer for this project and together with the app development team, we began our collaboration.
– App felt busy and hard to scan at times
– Research previously done showed that customers more quickly found their box by viewing a picture of their box instead of the actual name–and images felt really small.
– Improve layout and readability by using more white space and use a grid to ensure elements line up nicely.
– Show bigger images of products.
I started out by sketching out ideas and possible solutions. Each week I would present my designs to our team which consisted of myself, art directors and lead developers. Each chunk of flow in the app would go through about 2-3 iterations.
The app team prides itself in being able to provide an app with a user flow and features that move the user quickly through the app. I believe this is what has given the app a 5-star rating on the Apple App Store and a 4.7-star rating on the Google Play Store. Our user reviews are constantly raving about how easy and fast it is to order.
From the time the redesign was released in early 2015, through the end of Q4 2016, the app had a 111% increase in orders and a 174% increase in revenue. In September 2016 the app broke its own record with $1.1 million in revenue in a single day.
Several commercials have been created for the 1-800 Contacts app, all focusing on how easy and fast it is. Here is one of them: