Click to view finished designs
Tactic Website
Problem
Tactic, a new software startup, had an upcoming interview with Y Combinator, an American seed money startup accelerator. They needed a website that would impress the interviewers and tell visitors all about their new product.
Solution
A responsive single-page website that uses strategic copy and visuals to educate visitors and encourage demo sign-ups.
Outcome
I routinely met with the co-founders during the length of the project to understand and relay the message they wanted to get across. Along with a finished design for mobile, tablet, and desktop, I was able to deliver a type scale and color palette in Figma which they were able to utilize and create additional future pages for their website.
My Role
Design, Content Strategy, Creative Direction
Timeframe
Dec 2020
What I Used
Figma
Team
Austin Hale | Developer + Co-founder
Reid Hiatt | Co-founder
Chris Barcus | Co-founder
Tactic color palette
Tactic type scale using the Quicksand typeface
Final Designs
Click each image to view in detail.
Tactic Mobile + Tablet (click for detailed view)
Tactic Desktop (click for detailed view)